Self-interest and data protection drive the adoption and moral acceptability of big data technologies: A conjoint analysis approach

Publication
Kodapanakkal, R.I., Brandt, M.J., Kogler, C., & van Beest, I. (2020). Self-interest and data protection drive the adoption and moral acceptability of big data technologies: A conjoint analysis approach. Computers in Human Behavior, 108, 106303. https://doi.org/10.1016/j.chb.2020.106303
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Mark J. Brandt
Principal Investigator