Morality and Moralization

Figure 2 from Hofmann et al., 2014

Moral and immoral events are common and play an important role in people’s emotional lives and in their sense of wellbeing and belonging (Hofman, Wisneski, Brandt & Skitka, 2014). How do people come to hold onto their moral beliefs in the first place and why are they such a powerful factor? We have studied this question by focusing on moralization, which is when an attitude, idea, or behavior acquires moral relevance over time (Brandt, Wisneski, & Skitka, 2015), and by trying to understand the precise mechanisms linking disgust with harsher moral judgments (Wagemans et al., 2018).

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Political Psychology Lab