Together with my supervisors, Mark Brandt, Christoph Kogler, and Ilja van Beest, I am investigating how people think morally about the uses of big data and underlying factors that drive this process. Specifically, I am interested in examining why people value some moral tradeoffs more than others, how self-interest and individuals’ ideologies play a role in these moral decisions, and how these moral tradeoffs affect real world outcomes and relationships between people and governments/corporations.

Lab Publications

• Kodapanakkal, R. I., Brandt, M. J., Kogler, C., & van Beest, I. (2022). Moral frames are persuasive and moralize attitudes; nonmoral frames are persuasive and de-moralize attitudes. Psychological Science, 33, 433-449. doi | pdf | code | data
• Kodapanakkal, R. I., Brandt, M. J., Kogler, C., & van Beest, I. (2022). Moral relevance varies due to inter-individual and intra-individual differences across big data technology domains. European Journal of Social Psychology, 52, 46-70. doi | pdf | code | data
• Kodapanakkal, R.I., Brandt, M.J., Kogler, C., & van Beest, I., (2020). Self-interest and data protection drive the adoption and moral acceptability of big data technologies: A conjoint analysis approach. Computers in Human Behavior, 108, 106303. doi | pdf